<p><em>This research aims of analyzing how big the impact of NPM and ROE on stock prices partially and simultaneously. The method used is associative quantitative research method with the data used is secondary data. The results of the partial study for NPM show that there is no effect on stock prices. ROE shows in part that there is an effect of stock prices. While the F test of the NPM and ROE variables together shows an influence on stock prices</em></p>