<p>Gojek Indonesia is a service provider brand in Indonesia that won the title of 'Most Loved' Indonesian Ramadhan Ads in 2019. Gojek Indonesia also occupied the top 10 advertisements with the most viewers among many other brands. To analyze and serve as an example for other brand owners in Indonesia, this phenomenon should concern us all. This study aims to discover storytelling marketing carried out by Gojek Indonesia both through advertisements and the media used by Gojek Indonesia. This research also uses the Theory of Planned Behavior (TPB) to determine behavioral intention or purchasing intention from the influence of storytelling marketing implemented by Gojek Indonesia through the brand's brand equity. This research method uses Hierarchical Regression Analysis with a total sample of 271 living in Bandung. Test the reliability and validity analysis of this study using SPSS for Windows. This study's results indicate a correlation between storytelling marketing and purchase intentions through Gojek Indonesia's brand equity</p>