<p><em>Digital Marketing Strategy has a close relationship with the business world. Business people use digital marketing as a strategy to increase sales. This is based on the behavior of people who are already dependent on the use of digital technology.</em></p>
<p><em>The ease of accessing digital platforms is an opportunity for business actors, including </em><em>Small</em><em> &amp; Medium-Sized Enterprises (SMEs)</em><em>. SMEs can market their products through digital platforms so that they can increase their competitive advantage while increasing sales.</em></p>
<p><em>Although large, small and individual companies have now started using digital marketing and social media as a means of promotion or getting closer to consumers, in the field the numbers are still very limited. The use of digital marketing is still not maximized when compared to the drastic growth in the number of internet users.</em></p>
<p><em>The purpose of this research is to make it easier for SMEs actors to provide information and interact directly with consumers, expand market share, increase awareness and increase sales for SMEs. Business actors can market their products anywhere without limits. Thus, this method helps SMEs promote their products much more efficiently.</em></p>
<p><em>This research method uses a qualitative method with a descriptive analysis approach, namely a qualitative approach to understand and describe the meaning of analytical regulations contained in digital marketing strategies for SMEs. Researchers use this methodology to emphasize an event or the most important thing from a phenomenon in the form of the event or phenomenon being studied.</em></p>