<p><em>The objectives of this research were to know and to analyze the influence of personal relevance, interactivity, message, brand familiarity, testimonial </em>to the <em>decision of student in choosing LP3I Campus. The method used in&nbsp; this research was descriftive, verificative and survey as kind of research. In this research, data were gained through questionnaire, interview, observation, and study of document. There are 331 students of LP3I Campus (Tasikmalaya, Karawang and Cirebon) as sample. By using multiple linear regression analysis, it was found that partially personal relevance, interactivity, message, brand familiarity, testimonial has a significant influence on the decision of learners in choosing LP3I Campus. On the other hands, simultaniously personal relevance, interactivity, message, brand familiarity, testimonial </em>give a <em>significant influence on the results of learners in choosing LP3I campus.</em></p>