<p><em>The objective of this research is to determine how the independent variables, namely Discounts and Sales Profits, affect Sales Results. The data for this study was obtained from the Kaggle website in the form of sales transaction data. The sample used in the research consisted of 3 product categories, with samples being taken from each category. This study employed a quantitative research approach and stratified sampling method. The data were then analyzed using multiple linear regression technique to determine the best regression line that models the relationship between the two variables. The data analysis was performed using SPSS Version 22. Based on the research findings, it was found that the discount had no significant effect on sales results, while sales profit had a significant effect on sales results. However, this study has its limitations, and future researchers are recommended to include additional indicator variables such as sales promotion, production costs, and product price</em></p>