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<p>Education is a basic human need in developing and continuing his life. This study aims to determine how the implementation of Personal Selling and Publication Strategies Via Graduate Networking as an Effort to Increase the Number of New Students at Madrasah Tsanawiyah Muhammadiyah Karangkajen Yogyakarta. This type of qualitative research. The research site is at MTs Muhammadiyah Karangkajen Yogyakarta from January to March 2021. The data sources are the Head of Madrasah, Treasurer of Madrasah, and Chair of the Committee for Admission of New Students. Collecting data using observation, interviews, and documentation. Data analysis with fixed comparison method. The results of this study state that personal selling strategies and publications via graduate networking are alternative strategies that are quite effective and efficient for carrying out marketing activities that can be applied in an educational institution.</p>
<p>Keywords: Personal Selling, Graduate Networking, Students.</p>