<p><em>The objective of this research is to obtain empirical evidence on the influence of the purpose of this study was to determine the effect of profitability, liquidity, firm size and leverage on firm value. This study used purposive sampling to obtain a sample of 14 food and beverage entities listed on the IDX for 2019-2021. Methods of data collection using documentation. Data analysis technique using multiple linear regression analysis. The results of this study indicate that profitability and firm size have a significant positive effect on firm value, liquidity and leverage have an insignificant positive effect on firm value.</em> <em>This research contributes to investor decision making based on firm value in food and beverage entities. The implications of this research can be useful for investors and entities to find out the prospects of entities and provide additional knowledge for readers and other researchers.</em></p>