<p><em>This study aims to obtain empirical evidence about the effect of promotion and </em><em>channel distribution to the impact on brand awareness and purchase intentions </em><em>socks champ . The results are expected to contribute in the development of </em><em>marketing management , especially management . For those of similar companies </em><em>and practitioners expected results of this study can provide useful information about </em><em>the importance of the promotion , distribution channels and brand awareness in an </em><em>effort to increase interest in purchasing . The study was conducted at 5 Borma </em><em>department store branches in Bandung city . The method of research using survey </em><em>methods with quantitative research approaches . While the type of research in the </em><em>form of Descriptive Research and Research Explanation Verificative the time horizon </em><em>in the form of cross - sectional data that reflects the picture of a state at a given </em><em>moment . To test the hypothesis of statistical methods of research used path </em><em>analysis. Test results of research found a significant relationship between promotion </em><em>and distribution channels to brand awareness either simultaneously or partially . It </em><em>was also found significant relationship between promotion , distribution channels and</em><br><em>brand awareness to purchase intentions either simultaneously or partially.</em></p>