<p>Leili Kurnia  Gustini:<br><br>I believe that you would serve as an excellent reviewer of the manuscript, "The Strategi Promosi Hapsari Scarf Melalui Media Sosial Instagram ," which has been submitted to Komversal : Jurnal Komunikasi Universal. The submission's abstract is inserted below, and I hope that you will consider undertaking this important task for us.<br><br>Please log into the journal web site by 2021-02-10 to indicate whether you will undertake the review or not, as well as to access the submission and to record your review and recommendation.<br><br>The review itself is due 2021-02-17.<br><br>Submission URL: <a href='https://jurnal.plb.ac.id/index.php/komversal/reviewer/submission?submissionId=497&reviewId=2&key=H6Ryh7GW' class='submissionReviewUrl-style-class'>https://jurnal.plb.ac.id/index.php/komversal/reviewer/submission?submissionId=497&reviewId=2&key=H6Ryh7GW</a><br><br>Thank you for considering this request.<br><br>Sitti Nurrachmah<br>Politeknik LP3I Bandung<br>sittinurrachmah@plb.ac.id<br><br>"The Strategi Promosi Hapsari Scarf Melalui Media Sosial Instagram "<br><br></p>
<p><em>Promotion Strategy for Hapsari Scarf through Instagram Social Media. This study aims to determine the form of marketing communication and sales promotion carried out by Hapsari Scarf through Instagram social media.</em></p>
<p><em>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The research methodology used is qualitative research by describing the marketing communication and sales promotion of Hapsari Scarf on social media Instagram. The research data was obtained from Hapsari Scarf's Instagram account. The research subject is focused on the Instagram account which contains the substance of the Hapsari Scarf promotional strategy.</em></p>
<p><em>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results showed that the form of marketing communication carried out by Hapsari Scarf through social media Instagram is advertising, personal selling, promotion, and publication. From the findings in the field, it was also found that the promotion strategy carried out by Hapsari Scarf was sales promotion, namely by means of premiums, sweep stakes, contests, and free sample distribution. There is also a sales promotion method that will be carried out in the future, namely by holding shopping coupons and endorsements using national-scale artists.</em></p><br/><br/>
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<a href="https://jurnal.plb.ac.id/index.php/komversal">Komversal : Jurnal Komunikasi Universal</a>