<p><em>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; This research was conducted to find out how influential the live streaming feature is to become a means of negotiation when selling online. As we know, today many people, even from all walks of life, use social media. Social media is currently not only used as a means of communication, social media is now also used as a means of selling, such as Instagram, Facebook and the Marketplace (shopee.com, Tokopedia.com, Lazada.com and others). In this day and age, we often hear the term streaming or live streaming, because of the features of increasingly sophisticated technology. Streaming and live streaming can be done using a smart phone, laptop or computer using the internet. Even though the names are almost the same, it turns out that streaming and live streaming are different things. Streaming is watching broadcasts that can be watched several times, if live streaming is watching broadcasts directly using the internet. The live streaming feature can be used as a means of negotiation when selling online. By using quantitative and descriptive methods, the data we collected from a questionnaire with 52 responses from respondents got the results of data in the form of 100% social medical users, 82.7% of respondents used social media to sell and 17.3% of respondents did not use social media to sell. There are 46% of respondents who use the live streaming feature for negotiations, 38% of respondents do not use the live streaming feature for negotiations and the remaining 16% will probably use the live streaming feature for negotiations. This shows that the live streaming feature has enough users to negotiate when selling.</em></p>