<p><em>To maintain its existence in the electricity industry, PT PJB formed a new theme, namely Go-To-Market, where PT PJB had to create a new curve. In achieving this goal, PT PJB </em><em>massively</em><em> began to market services outside of the sale of electricity to its </em><em>holding company</em><em>, PT PLN (Persero). However, in early 2020 when the pandemic occurred globally and required that all activities could not be carried out directly, PT PJB had to carry out various stakeholder management strategies and engagements in a different way than usual. Stakeholder management activities at PT PJB certainly cannot stop despite the pandemic, plus the company's performance conditions are increasingly forcing PT PJB to have strong ties to various stakeholders. This study aims to provide an overview of the implementation of PT PJB's stakeholder management strategy in building the company's reputation, especially in the post-Covid-19 pandemic. This study uses a descriptive approach through a case study method. In this study, it was found that PT PJB had been managing stakeholders since before the pandemic before stakeholder interests had increased. In managing its stakeholders, PT PJB also has 4 sub-works carried out, namely stakeholder management, stakeholder engagement management and stakeholder engagement control.</em></p>