DAFTAR PUSTAKA
Anwar, Saleha and Amir Gulzar. 2011. Impact Of Perceived Value On Word Of Mouth Endorsement And Customer Satisfaction: Mediating Role Of Repurchase Intentions. International Journal ofEconomics and Management Sciences  Vol. 1, No. 5, 2011, pp. 46-54
Arikunto, Suharmini.2003, Manajemen Penelitian, Rineka Cipta, Jakarta.
Anastasia, A. & Urbina S., 1998, Tes Psikologi (edisi Bahasa Indonesia), Jakarta: PT Prehalindo.
Bachrudin, Achmad & Harapan L Tobing.2003. Analisis Data untuk Penelitian Survey dengan Menggunakan Lisrel 8Dilengkapi Contoh Kasus, Jurusan Statistika, FMIPA UNPAD, Bandung.
Buchari Alma. 2006. Manajemen Pemasaran dan Pemasaran Jasa. Bandung Alfabeta, 
Djsalim, Saladin. 2004, Manajemen Pemasaran Analisis, Perencanaan, Pelaksanaan dan Pengendalian, Bandung, Linda Karya.
Erwin Rediono Tan. 2011. Pengaruh Faktor Harga, Promosi dan Pelayanan terhadap Keputusan Konsumen untuk Belanja di Alfamart Surabaya. Jurnal Kewirausahaan Volume 5 Nomor 2,  ISSN. 1978-4724
Evanina Sianturi, Erida, dan Ade Titi Nifit. 2012. Pengaruh Kelompok Referensi dan Gaya Hidup terhadap Keputusan Menggunkan Balckberry.Jurnal Manajemen, Vol 1, No. 2, ISSN:2302-4682
Frank, Jefkins. 2004.  Public Relations. Edisi Kelima. Jakarta,  Erlangga.  
Frouzan Far, Mohammad Hassan, Sorayya Meimar, and Faezeh Tagipour. 2012. The Role Of Reference Groups On Student's Cultural Values.Interdisciplinary Journal Of Contemporary Research In Business.
Gitosudarmo, Indriyo, 2000. Manajemen Pemasaran, Edisi Pertama, Cetakan 6, BPFE, Yogyakarta.
Hermawan Kertajaya, 2002,  Marketing Plus 2000, Siasat Memenangkan 
Persaingan Global.PT Gramedia Pustaka Utama. Jakarta
Jalalkamali, M., Nikbin, D., 2010. The Effects of Motivation on Purchase decision, Interdisciplinary Journal of Contemporary Research Business, Vol. 2 No.8 
Kerlinger, Fred  and Howard Lee, 2000.  Foundations of Behavioral Research New York: International Thomson Publishing.
Kotler, Philip, 2003, Marketing Management, 11th edition, Prentice Hall, New Jersey.
Kotler, P. and Keller, K.L., 2009, Marketing Management, 13th edition, Upper Saddle River, N.J.: Pearson Education, Inc
Kotler, Philip dan Keller, 2012, Marketing Management, Prentice Hall International, Inc.A Division of Simon & Scuster, Englewood Cliffs, Nj07632.
Lovelock, Christopher H. dan Wright, Lauren K., 2002, Principles of Service, Marketing and Management, Prentice Hall Inc., Upper Saddle River, New Jersey.
Malcon Mc Donald, 2009, A Marketing Communications Framework for Small Political Parties in Developed Countries, Marketing Intelligence & Planning.S
Malhotra, N.K. 2004.Marketing Research: An Applied Orientation.4th Edition. New Jersey: Pearson Education Inc.
McDaniel, Lamb, Hair. 2001. Pemasaran. (edisi pertama). Jakarta: Salemba Empat.
Pentina, Iryna. 2008.  The Role Of Virtual Communities As Shopping Reference Groups. Journal of Electronic Commerce Research, VOL 9, NO 2
Ran Jin and Weeramon Punpanich. 2011. Influence of gender difference in reference group on Smartphone users’ purchasing decision-making process. International Marketing and Brand Management, Lund University, School of Economics and Management
Schiffman, Leon G. dan Lesli Lazar Kanuk. 2000.Consumer Behavior, 7thEdition. Upper Saddle River. New Jersey: Prentice Hall Inc.
Setiadi, Nugroho J. 2003. Perilaku Konsumen: Konsep dan Implikasi untuk Strategi dan Penelitian Pemasaran. Jakarta: Prenada Media.
Sevilla, Consuelo et, Al. 1998. Pengantar Metode Penelitian.Jakarta : Universitas Indonesia Press.
Smadi, Ziad Moh’d Ali, Bahjat Eid Al-jawazneh. 2011.  The Consumer Decision Making Styles of Mobile Phones among the University Level Students in Jordan.  International Bulletin of Business Administration ISSN: 1451-243X Issue 10 (2011).
Sony Harsono, Asep Muslihat, dan Tony Setiawan.2013. Analisis Pengaruh Bauran Promosi terhadap Keputusan Pembelian Jasa di Lembaga Pendidikan Speaking Karawang.Jurnal Manajemen Vol. 10, Nomor 3.
Stephen Shaw, 2011,  Airlenes Marketing and Management, Seventh Edition,Printed and Bound in Great Britain by The MPG Book Group, UK.
Sugiyono. 2004. Statistika untuk Penelitian, Bandung: Alfabeta.
Sugiyono, 2006, Statistika untuk Penelitian, Bandung : Alfabeta. 
Sumarwan, Ujang, 2003, Perilaku Konsumen Teori dan Penerapannya dalam Pemasaran. Jakarta: MMA-Ghalia Indonesia 
Swastha Basu DH dan Irawan, 2005, Manajemen Pemasaran Modern, Liberty. Yogyakarta.
Tjiptono, Fandy. 2008, Strategi Pemasaran. Yogyakarta, Andi Offset.
Yee, Audrey Sin Lye and Keoy Kay Hooi. 2011. Consumer Decision-Making Behavior Critical Factors: An Exploratory Study. International Conference On Management (Icm 2011) Proceeding.


 



DAFTAR PUSTAKA
Anwar, Saleha and Amir Gulzar. 2011. Impact Of Perceived Value On Word Of Mouth Endorsement And Customer Satisfaction: Mediating Role Of Repurchase Intentions. International Journal ofEconomics and Management Sciences  Vol. 1, No. 5, 2011, pp. 46-54
Arikunto, Suharmini.2003, Manajemen Penelitian, Rineka Cipta, Jakarta.
Anastasia, A. & Urbina S., 1998, Tes Psikologi (edisi Bahasa Indonesia), Jakarta: PT Prehalindo.
Bachrudin, Achmad & Harapan L Tobing.2003. Analisis Data untuk Penelitian Survey dengan Menggunakan Lisrel 8Dilengkapi Contoh Kasus, Jurusan Statistika, FMIPA UNPAD, Bandung.
Buchari Alma. 2006. Manajemen Pemasaran dan Pemasaran Jasa. Bandung Alfabeta, 
Djsalim, Saladin. 2004, Manajemen Pemasaran Analisis, Perencanaan, Pelaksanaan dan Pengendalian, Bandung, Linda Karya.
Erwin Rediono Tan. 2011. Pengaruh Faktor Harga, Promosi dan Pelayanan terhadap Keputusan Konsumen untuk Belanja di Alfamart Surabaya. Jurnal Kewirausahaan Volume 5 Nomor 2,  ISSN. 1978-4724
Evanina Sianturi, Erida, dan Ade Titi Nifit. 2012. Pengaruh Kelompok Referensi dan Gaya Hidup terhadap Keputusan Menggunkan Balckberry.Jurnal Manajemen, Vol 1, No. 2, ISSN:2302-4682
Frank, Jefkins. 2004.  Public Relations. Edisi Kelima. Jakarta,  Erlangga.  
Frouzan Far, Mohammad Hassan, Sorayya Meimar, and Faezeh Tagipour. 2012. The Role Of Reference Groups On Student's Cultural Values.Interdisciplinary Journal Of Contemporary Research In Business.
Gitosudarmo, Indriyo, 2000. Manajemen Pemasaran, Edisi Pertama, Cetakan 6, BPFE, Yogyakarta.
Hermawan Kertajaya, 2002,  Marketing Plus 2000, Siasat Memenangkan 
Persaingan Global.PT Gramedia Pustaka Utama. Jakarta
Jalalkamali, M., Nikbin, D., 2010. The Effects of Motivation on Purchase decision, Interdisciplinary Journal of Contemporary Research Business, Vol. 2 No.8 
Kerlinger, Fred  and Howard Lee, 2000.  Foundations of Behavioral Research New York: International Thomson Publishing.
Kotler, Philip, 2003, Marketing Management, 11th edition, Prentice Hall, New Jersey.
Kotler, P. and Keller, K.L., 2009, Marketing Management, 13th edition, Upper Saddle River, N.J.: Pearson Education, Inc
Kotler, Philip dan Keller, 2012, Marketing Management, Prentice Hall International, Inc.A Division of Simon & Scuster, Englewood Cliffs, Nj07632.
Lovelock, Christopher H. dan Wright, Lauren K., 2002, Principles of Service, Marketing and Management, Prentice Hall Inc., Upper Saddle River, New Jersey.
Malcon Mc Donald, 2009, A Marketing Communications Framework for Small Political Parties in Developed Countries, Marketing Intelligence & Planning.S
Malhotra, N.K. 2004.Marketing Research: An Applied Orientation.4th Edition. New Jersey: Pearson Education Inc.
McDaniel, Lamb, Hair. 2001. Pemasaran. (edisi pertama). Jakarta: Salemba Empat.
Pentina, Iryna. 2008.  The Role Of Virtual Communities As Shopping Reference Groups. Journal of Electronic Commerce Research, VOL 9, NO 2
Ran Jin and Weeramon Punpanich. 2011. Influence of gender difference in reference group on Smartphone users’ purchasing decision-making process. International Marketing and Brand Management, Lund University, School of Economics and Management
Schiffman, Leon G. dan Lesli Lazar Kanuk. 2000.Consumer Behavior, 7thEdition. Upper Saddle River. New Jersey: Prentice Hall Inc.
Setiadi, Nugroho J. 2003. Perilaku Konsumen: Konsep dan Implikasi untuk Strategi dan Penelitian Pemasaran. Jakarta: Prenada Media.
Sevilla, Consuelo et, Al. 1998. Pengantar Metode Penelitian.Jakarta : Universitas Indonesia Press.
Smadi, Ziad Moh’d Ali, Bahjat Eid Al-jawazneh. 2011.  The Consumer Decision Making Styles of Mobile Phones among the University Level Students in Jordan.  International Bulletin of Business Administration ISSN: 1451-243X Issue 10 (2011).
Sony Harsono, Asep Muslihat, dan Tony Setiawan.2013. Analisis Pengaruh Bauran Promosi terhadap Keputusan Pembelian Jasa di Lembaga Pendidikan Speaking Karawang.Jurnal Manajemen Vol. 10, Nomor 3.
Stephen Shaw, 2011,  Airlenes Marketing and Management, Seventh Edition,Printed and Bound in Great Britain by The MPG Book Group, UK.
Sugiyono. 2004. Statistika untuk Penelitian, Bandung: Alfabeta.
Sugiyono, 2006, Statistika untuk Penelitian, Bandung : Alfabeta. 
Sumarwan, Ujang, 2003, Perilaku Konsumen Teori dan Penerapannya dalam Pemasaran. Jakarta: MMA-Ghalia Indonesia 
Swastha Basu DH dan Irawan, 2005, Manajemen Pemasaran Modern, Liberty. Yogyakarta.
Tjiptono, Fandy. 2008, Strategi Pemasaran. Yogyakarta, Andi Offset.
Yee, Audrey Sin Lye and Keoy Kay Hooi. 2011. Consumer Decision-Making Behavior Critical Factors: An Exploratory Study. International Conference On Management (Icm 2011) Proceeding.