<pre id="tw-target-text" class="tw-data-text tw-text-large tw-ta" dir="ltr" data-placeholder="Translation"><span class="Y2IQFc" lang="en">This study investigates the level of cognitive dissonance and cognitive distortion as well as the types/categories of cognitive dissonance and cognitive distortion that are most often experienced by marketing employees. The design of this research is descriptive, qualitative, and investigative. Research that investigates attitudes, motivations, intentions, and expectations, also known as communication-based research, can use surveys or interviews of respondents and record their answers for analysis. The results of this study found that (a) the level of cognitive dissonance and cognitive distortion experienced by employees of the marketing division of the Micro Unit of PT Bank Mandiri (Persero) Tbk who had below average performance were 70.15% and 69.12%; (b) The most common types/categories of cognitive dissonance and cognitive distortions are self-consistency (SC) and self-blame (SB). The results of this study may only be found in the marketing of the Micro Unit (MKS) of PT Bank Mandiri (Persero) Tbk. After knowing that the respondents who are marketing employees at the Micro Unit of PT Bank Mandiri (Persero) Tbk. experiencing significant cognitive distortions, management is expected to improve performance to achieve competitive advantage by making employees happy with their work and strong sense of belonging factor so that they can give their best abilities. To create a sense of pleasure and a strong sense of belonging factor, good communication is needed between the unit head and his subordinates.<br></span></pre>