<p><em>This research wants to see about Cagub Ridwan Kamil and Nasdem imaging that is done</em> <em>through advertisements on television. This research analyzes the new Indonesian version of political</em> <em>advertising text and the legal version by using Teun van Dijk's discourse analysis, which includes analysis</em> <em>in terms of text (Visual and Audio-Visual). </em></p>
<p><em>The results of this study reveal that Cagub invites the public to</em> <em>join together in making changes in law enforcement that is fair and civilized. In order to carry out the</em> <em>process of imaging party politics, audiences also read the image of their party differently based on their</em> <em>subjectivity, either based on the experiences and associations they bring, or because of the influence of</em> <em>the setting in which the image appears. </em></p>
<p><em>Th</em><em>i</em><em>s, in assessing the political image of each candidate for</em> <em>governor, some are positive and some are negative and some are even neutral, depending on their</em> <em>respective subjectivity</em></p>