<p><strong><em>Abstract</em></strong></p>
<p><em>This study aims to determine consumers who still consume cooking oil. The research method that the researcher has done is using a quantitative method. The population in this study are consumers in Indonesia. Analysis and data collection was done by filling out a questionnaire via google. The results of this study stated that as many as 89.8% of 59 respondents stated that it was very influential that the increase in cooking oil prices was very influential in daily life for consumers, as many as 86.4% of 59 respondents stated that it was very helpful that the efforts of the ministry of trade regarding policy one price of Rp.14,000 per liter of cooking oil, 64.4% of 59 respondents said it was very appropriate in the government's efforts to handle the increase in cooking oil prices, as many as 55.9% of 59 respondents said it was very appropriate regarding the efforts of the ministry of trade to carry out negotiations and communication through social media Instagram.</em></p>
<p><strong>Abstrak</strong></p>
<p>Penelitian ini bertujuan untuk mengetahui konsumen yang masih mengonsumsi minyak goreng. Metode penelitian yang telah peneliti lakukan dengan menggunakan sebuah metode kuantitatif. Populasi pada penelitian ini adalah para Konsumen di Indonesia. Analisis dan pengumpulan data dilakukan dengan pengisian kuesioner melalui google from. Hasil dari penelitian ini menyatakan bahwa sebanyak 89,8% dari 59 responden menyatakan sangat berpengaruh bahwa kenaikan harga minyak goreng sangat berpengruh dalam kehidupan sehari-hari bagi para konsumen, sebanyak 86,4% dari 59 responden menyatakan sangat membantu bahwa upaya kementrian perdagangan mengenai kebijakan satu harga Rp.14.000 per liter minyak goreng, sebanyak 64,4% dari 59 responden menyatakan sudah sangat tepat dalam upaya pemerintah terhadap menangani&nbsp; kenaikan harga minyak goring, sebanyak 55,9% dari 59 responden menyatakan ya sangat tepat mengenai upaya kementrian perdagangan malakukan negosiasi dan komunikasi melalui sosial media instagram<strong>.</strong></p>