Alfonzo, P. (2019). Mastering Mobile through Social Media: Creating Engaging Content on Instagram and Snapchat. Retrieved from ALA TechSource: https://www.journals.ala.org/index.php/ltr/article/view/6960
Alsaeed, A. (2019). Automating Instagram Activities and Analysis: A Survey of Existing Tools. . Retrieved from Springer Link: https://link.springer.com/chapter/10.1007/978-3-030-21902-4_19
Aslan, I. (2011). Creating Strategies From Tows Matrix For Strategic Sustainable Development Of Kipaş Group. Retrieved from Journal of Business Economics and Management: https://www.tandfonline.com/doi/abs/10.3846/16111699.2011.620134 
Badan Pusat Pengembangan dan Pembinaan Bahasa (n.d). (n.d.). Kamus Besar Bahasa Indonesia (KBBI) Online. Retrieved from https://kbbi.kemdikbud.go.id/entri/kunjungan 
Bellavista, P. (2019). Analysis of Growth Strategies in Social Media: the Instagram Use Case. Retrieved from Researchgate: https://www.researchgate.net/publication/336336530_Analysis_of_Growth_Strategies_in_Social_Media_The_Instagram_Use_Case 
Budi Astuti, A. P. (2018). Review of Integrative Business and Economics Research: Analysis on the Effect of Instagram Use on Consumer Purchase Intensity. Retrieved from Sibresearch: https://sibresearch.org/uploads/3/4/0/9/34097180/riber_7-s2_03k18-131_24-38.pdf
Cardeal, N. d. (2012). Valuable, rare, inimitable resources and organization (VRIO) resources or valuable, rare, inimitable resources (VRI) capabilities: What leads to competitive advantage? Retrieved from African Journal of Business Management: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2347978 
Hajli, N. (2014). A Study of The Impact of Social Media on Consumers. Retrieved from International Journal of Market Research: https://journals.sagepub.com/doi/10.2501/IJMR-2014-025
Hoffman, D. (2010). Can You Measure the ROI of Your Social Media Marketing? Retrieved from Researchgate: https://www.researchgate.net/publication/228237594_Can_You_Measure_the_ROI_of_Your_Social_Media_Marketing
Jackson, S. (2009). Cult of Analytics: Driving Online Marketing Strategies Using WebAnalytics. Oxford: Elsevier.
Kim, K. H. (2011). Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image. Retrieved from Journal of Business Research: https://www.sciencedirect.com/science/article/abs/pii/S0148296311002116
Kull, A. J. (2016). A resource-based view of stakeholder marketing, Journal of Business Research. Retrieved from Researchgate: http://dx.doi.org/ 10.1016/j.jbusres.2016.03.063
Lamb, C. W. (2001). Pemasaran, Edisi Pertama. Jakarta: Salemba Empat.
Lydia Manikonda, Y. H. (2014). Analyzing User Activities, Demographics, Social Network Structure and User-Generated Content on Instagram. Retrieved from Cornell University: https://arxiv.org/abs/1410.8099
Made Resta Handika, G. S. (2018). Strategi Pemasaran Bisnis Kuliner Menggunakan Influencer Melalui Media Sosial Instagram. Retrieved from Jurnal Manajemen Bisnis: http://journal.undiknas.ac.id/index.php/magister-manajemen/article/view/601
Neil T. Bendle, P. W. (2016). The Manager’s Guide to Measuring Marketing Performance. New Jersey: Pearson Education, Inc.
Nugrahani, F. (2014). Metode Penelitian Kualitatif dalam Penelitian. Solo: Cakra Books.
Pranoto. (2019). Pelatihan Digital Marketing untuk Peningkatan Perekonomian Anggota Karang Taruna Al Barkah di Kampung Cicayur - Tangerang. Retrieved from Jurnal Pengabdian: http://www.openjournal.unpam.ac.id/index.php/jpdl/article/view/2425
Wahid, R. (2021). Implementation of Paid Instagram Ads for Fresh Produce Sellers Affected by Covid-19 Pandemic in a Traditional Market in Palembang. Retrieved from International Journal of Innovative Science and Research Technology: https://ijisrt.com/assets/upload/files/IJISRT21JAN304.pdf
Wardhana, A. (2015). Strategi Digital Marketing dan Implikasinya pada Keunggulan Bersaing UKM di Indonesia. Retrieved from Researchgate: https://www.researchgate.net/publication/327069950_STRATEGI_DIGITAL_MARKETING_DAN_IMPLIKASINYA_PADA_KEUNGGULAN_BERSAING_UKM_DI_INDONESIA
Zarrella, D. (2010). Social Media Marketing Book. Sebastopol: O’Reilly Media, Inc.