<p><em>ABSTRACT</em></p>
<p><em>Banks are required to increase the number of customers as one of the conditions for the continuity of their business, for this reason an appropriate marketing and communication strategy is needed in socializing the Bank to the public. Banks in attracting people to save use marketing and communication strategies to the fullest, so that people can correctly understand the products or services offered. The formulation of the problem in this study is whether the application of marketing and communication strategies has an effect on people's interest in saving, either partially or collectively towards people's interest in saving. The purpose of this study was to determine the effect of implementing marketing and communication strategies on people's interest in saving, either partially or simultaneously.</em></p>
<p><em>This study uses an associative method with a quantitative approach. In this study, apart from describing and explaining empirical facts found in the field, researchers also analyze marketing and communication strategies and their influence on people's interest in saving at the bank. Data collection techniques in this study were observation, interviews, documentation and questionnaires. The statistical tests and data analysis used were data normality tests, t tests, F tests, correlations and multiple regressions, which were calculated using SPSS software.</em></p>
<p><em>The hypothesis in this study is that there is a significant influence between marketing and communication strategies simultaneously on people's interest in saving at BPD Banten Kanca Tasikmalaya.</em></p>
<p><em>&nbsp;</em></p>
<p><em>Keywords : Bank, Community, Promotion, Communication, Marketing</em></p>