Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2013). Embracing Digital Technology: A New Strategic Imperative. Findings from the 2013 Digital Transformation Global Executive Study and Research Project by MIT Sloan Management Review & Capgemini Consulting. Retrieved April 1, 2019, from Cambridge, MA website: http://sloanreview.mit.edu/projects/embracing-digital-technology?switch_view=PDF